SABORESTV
Topo Chico is a brand that is all about discovery. With the launch of their latest product, Sabores, our brief was: if we launch with a typical media plan, we’ve failed. We thought if it’s not a typical TV buy, what if it’s a not-so-typical TV show? Alas, SaboresTV was born: a short-form, social-first, flavorful, fun internet show.
PRESS + AWARDS
CASE STUDY
TEASER TRAILER
We worked with COMPLEX to create a hub for our content: www.sabores-TV.com
Here, users can watch our episodes as they drop and sign-up for exclusive merch created by VANDY THE PINK to celebrate each episode.
We tapped OK Motion Club, Lisette Ledòn and Emily Lopez to bring our flavors to life via bumpers.
