SMART INSURANCE FOR SMART PEOPLE

9 out of 10 Mercury customers renew their policy every year … the one who doesn’t is, well, not-so-smart.

In this lighthearted, fun campaign, we celebrate the stupidity of people who don’t renew with Mercury.
From scribbling on priceless pieces of art to smuggling emotional raccoons onto an airplane, it’s non-stop hi-jinx with our not-smart characters.

DIRECTOR | Fatal Farm
PRODUCER | Dan Ruth
AD | Louis Li and Eric Trujillo