MARCH MEMENESS

With a tall order to fill a giant March Madness buy on ESPN.com, we had to come up with an idea to keep our millennial audience entertained - without being too ad-like. Using the quick-to-react intuitiveness of the ILX as our guide, we created March MEMEness: the world's first real-time meme banner advertisments, ever.

PRESS + AWARDS

To tease our campaign, we released a trailer to get people hyped about our memes.

We also created fun pre-roll.