GATEWAY TO ASIA

People travel the world for different reasons – a close friend’s wedding, a business trip, or even a spontaneous adventure to a place they’ve never been before. While the Taiwan-based airline continues to be one of the world’s top 10, an American audience doesn’t recognize the brand as so. We needed to establish a connection to future flyers with an emotional brand campaign that educated viewers on why EVA Air is the best gateway to Asia and beyond.

We created a 360-degree campaign with two beautiful brand films, immersive AR print and OOH and an interactive microsite that allowed visitors to visit three amazing cities in Southeast Asia.

PRESS + AWARDS